tumblr!

Yahoo! is buying Tumblr for $1.1B US. Cash, not stock paper-shuffling. Why? Marissa Mayer says: In terms of working together, Tumblr can deploy Yahoo!'s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they'll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!'s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience....

May 20, 2013 · 1 min