Notes: Wermeskerken et al. Effects of Instructor Presence in Video Modelling Examples on Attention and Learning

van Wermeskerken, M., Ravensbergen, S., & van Gog, T. (2018). Effects of instructor presence in video modeling examples on attention and learning. Computers in Human Behavior, 89, 430-438. https://doi.org/10.1016/j.chb.2017.11.038 Does including a video that includes a view of the presenter add (through instructor presence) or detract (through distracting the viewer by forcing them to split attention)? This paper takes a look at a specific design pattern - an instructor presenting some content in a presentation - and uses eye tracking to observe where a viewer’s attention is focused during the video, and tries to assess the impact on learning (using pre/post test scores as a proxy). Is the a deeper connection through social response stronger than the “split attention effect” where viewers are automatically drawn to look at a human face rather than the content in a presentation? Does working memory1 get messed up by having the instructor visible (but separate from the content)? ...

December 9, 2019 · 3 min