Gehl, R.W. (2013). What's on your mind? Social media monopolies and noopower

Gehl, R.W. (2013). What’s on your mind? Social media monopolies and noopower. First Monday. 18(3). On noopower1 through marketing and repetition extended into ubiquitous social media: Operating within the larger political economy of advertising-supported media, it is not surprising that Facebook, Google, and Twitter mirror marketing’s penchant for experimentation and repetition. Software engineers working for these firms pore over data about what actions users most commonly take — that is, what is most often repeated within the architectures of the sites....

March 11, 2013 · 3 min