Carpenter & McLuhan. (1956). The New Languages.

Carpenter, E. & McLuhan, M. (1956) The new languages. Chicago Review. 10(1) pp. 46-52. on the format of newspapers, and the effect on perception: The position and size of articles on the front page is determined by interest and importance, not content. Unrelated reports… are juxtaposed; time and space are destroyed and the here and now are presented as a single Gestalt. … Such a format lends itself to simultaneity, not chronology or lineality....

August 4, 2010 · 1 min