Notes: Wermeskerken et al. Effects of Instructor Presence in Video Modelling Examples on Attention and Learning

van Wermeskerken, M., Ravensbergen, S., & van Gog, T. (2018). Effects of instructor presence in video modeling examples on attention and learning. Computers in Human Behavior, 89, 430-438. https://doi.org/10.1016/j.chb.2017.11.038 Does including a video that includes a view of the presenter add (through instructor presence) or detract (through distracting the viewer by forcing them to split attention)? This paper takes a look at a specific design pattern - an instructor presenting some content in a presentation - and uses eye tracking to observe where a viewer’s attention is focused during the video, and tries to assess the impact on learning (using pre/post test scores as a proxy). Is the a deeper connection through social response stronger than the “split attention effect” where viewers are automatically drawn to look at a human face rather than the content in a presentation? Does working memory1 get messed up by having the instructor visible (but separate from the content)? ...

December 9, 2019 · 3 min

Audrey Watters - Attending to the Digital

The transcript from a presentation by Audrey Watters at the Middlebury Institute of International Studies in Monterey, California. She was invited to talk about digital discourse as part of their launch of a domain-of-ones-own initiative. What a fantastic way to launch such a thing1. Read the entire thing. Building on Postman, Chaucer, Caulfield. Nice. In part, I find that those who want to dismiss such a thing as “digital distraction” tend to minimize the very real impact that new technologies do have on what we see, what we pay attention to....

October 22, 2016 · 2 min

Attention is about more than advertising

One of the things that Blogbridge has allowed me to do is rather dramatically increase the number of feeds I actively track. That includes re-subscribing to Scoble's new Wordpress.com blog. Yesterday, something came through Scoble's feed that sent a chill through me. He was talking about how he finally understands "Attention" as described by Steve Gillmor. He proceeds to outline what can only be described as Big Brother, watching everything you do online, for the sole purpose of placing better advertising to beg you to click on links....

October 30, 2005 · 2 min