When we work with instructors, there are 3 general groupings, in terms of their comfort level and technology integration and innovation in their courses.
There is a small group that doesn't use much technology, doesn't integrate much in their teaching, and don't pursue any strategies that would be considered "innovative." From the outside, this group is often labelled as Luddites or dismissed as being laggards, but that is definitely not always the case. There are important innovations happening in this group, but they may not be visible to outsiders because they aren't using the shared language of silicon valley innovation. Not every innovation requires high technology, or even technology at all. We can learn much from the Reluctant adopters, because many of them are reluctant to adopt mainstream technology because it doesn't do what they need.
There is a second, much larger, group that does integrate some technology, tries some new and changing pedagogical strategies, and basically is self-supporting as a status quo. This majority adopts technology because it's there, and looks to their peers for guidance on what to do, and how to do it. Again, this is not a bad thing. These people are experts in their fields, and they adopt "innovation" when it suits their needs. And they ignore the new shiny when it doesn't solve an immediate problem. And that's fine.
A third group, at the "high end" of the bell curve, explores new technologies, integrates them into their teaching, and tries emerging strategies to try to engage students. This group builds stuff, finds new stuff, and tries new things. The Shiny. They take risks. Which is great, but not everyone has the time, comfort level, or experience to do that. So we need to learn from this group, give them support to help them do the stuff they'd do anyway (but maybe do it more? do it better? do it more successfully?), and learn from that.
It's tempting to focus on the Pioneers, because that's where new ideas are usually introduced, but we need to focus on all three groups in order to effect real and sustained innovation across the university. We need to work with all three groups, learn from what they do (and what they don't do), and then showcase successes to help everyone adopt things that will help them in their practices.
This is basically just another way to look at Rogers' Diffusion of Innovations double-S-curve. Ron Newmann presented a version of it at the 2013 LiFT Conference. They're looking at how to identify new innovations, and track their adoption from 0-100%, rather than trying to help foster adoption of constellations of innovation across a population, as we're doing at the university level.
I see our job with the technology integration group as being the green arrows in the diagram. We work with everyone, and help them to enhance the learning experience. We work with them to identify, support, and enable innovation and successful integration of appropriate technologies, and to push the state of the art of teaching. That's how we can help support and sustain real innovation broadly across the entire university.
I keep coming back to the guiding statement our group came up with:
To enable innovation and creative integration of learning technologies to continuously enhance the learning experience.
This is why we do what we do. It isn't about shiny tech. It's about working with everyone to help them enhance learning.