Yahoo! is buying Tumblr for $1.1B US. Cash, not stock paper-shuffling. Why? Marissa Mayer says:
In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.
Gee. That sounds awesome. If only my blog had access to personalization technology and search infrastructure to help users discover creators and content. And, if only my blog had Yahoo’s media network and search experiences. And I was thinking just the other day, that things would be so much better, if only I could create advertising opportunities that are seamless and enhance user experience.
Said no one. Ever.
I’m holding out to cash in on leveraging synergistic paradigms by extending audience reach and engagement in order to drive personalization of advertising placement. That’s where the money is.