From [Google's CEO: 'The Laws Are Written by Lobbyists' - Derek Thompson - Technology - The Atlantic](http://www.theatlantic.com/technology/archive/2010/10/googles-ceo-the-laws-are-written-by-lobbyists/63908/):
>"Google policy is to get right up to the creepy line and not cross it," he said. Google implants, he added, probably crosses that line.
>At the same time, Schmidt envisions a future where we embrace a larger role for machines and technology. "With your permission you give us more information about you, about your friends, and we can improve the quality of our searches," he said. "We don't need you to type at all. We know where you are. We know where you've been. We can more or less now what you're thinking about."
[John Gruber's take](http://daringfireball.net/linked/2010/10/04/schmidt-creepy) is good.
So, we have the largest, most invasive piece of technology ever designed. And it's run by a guy who openly says he wants to use it to know everything about you, to get inside your head. To profit from leveraging that information to sell you to advertisers.
Why aren't more people pissed off at Google? Oh. Right. They give us shiny new free baubles on a pretty regular basis. All is forgiven.