Just substitute the word “conversation” in your head each time they say “argument”
So much of the “conversation” on the social web slash web 2.0 isn't really conversation. At best, it's a series of parallel monologues, occasionally overlapping or feeding each other. Or, they are (almost) nothing but superficial fluff, with the puffed up posture of “making a difference” or “changing the world” or “doing my part”.
Bullshit. Text posted to the internet (including this post) is just text. It's not changing the world. It's not making a real difference in the way we actually live our lives. It's what we choose to do with the ideas floated around that can make a difference.
Conversation, on the social web, doesn't really exist. It's a mirage. An illusion. A shared mass delusion. And as long as we continue to participate in that delusion, we're preventing any real, deep, meaningful conversations from taking place.